ZeOmega, the leading population health management organization, has officially announced integration with HealthFeed, a multi-channel member engagement platform, to deliver critical information, reminders, and personalized messages directly at the disposal of health plan members’ mobile devices. According to certain reports, this integration makes a point to enhance ZeOmega’s Jiva Member Engagement Navigator using a new functionality called Jiva SMS Text. Jiva SMS Text is basically a TCPA and HIPAA-compliant feature designed to reach high-risk and high-cost member cohorts, improve engagement with them, and foster proactive care management. In order to understand the significance behind such a development, though, we must try and acknowledge that more than 65% of U.S. adults feel managing healthcare is “overwhelming” and “time-consuming”. Not just that, the wider consensus is also that engaging members in their healthcare poses a persistent challenge for many health plans. Now, while health-related mobile apps do aim to alleviate these hurdles, individuals are largely reluctant to add more to their devices’ volume of applications. This is where ZeOmega’s integration with HealthFeed shows up to reach members in real-time through the convenience of texting, and therefore, eliminate any need for them to open and manage another mobile app. Talk about the whole value proposition on a slightly deeper level, we begin from the promise of automation and in-depth tracking. Here, the solution basically streamlines batch messaging and monitors engagement, all by triggering messages based on configured rules, so to enhance the efficiency and effectiveness of communication campaigns.
“We are excited to integrate the HealthFeed Texting Solution into ZeOmega’s Jiva Member Engagement Navigator, expanding our digital health ecosystem with more user-friendly solutions,” said Suhas Ramachandra, VP of Product Strategy & Innovations at ZeOmega. “This partnership helps our customers deliver the right message to the right member at the right time, positively addressing social determinants of health and driving better outcomes in a cost-effective manner.”
Next up, we have an integration relaying comprehensive clinical intelligence, something which makes it possible for you to analyze member data and identify high-risk populations. Such a mechanism, like you can guess, goes a long way to ensure tailored interventions that support the shift towards value-based care, thus leading to more effective, evidence-based decision-making. Moving on to the prospect of enhanced member management, this one leverages Jiva Member Engagement Navigator suite, including Jiva SMS Text, to help healthcare organizations conceive personalized care experiences. The stated detail markedly includes dispatching of messages in the member’s preferred language and channel so to improve health outcomes and member satisfaction.
“HealthFeed’s SMS texting platform was the clear choice to enhance our care management portfolio,” said Matt Adamson, VP of Product Planning at ZeOmega. “We’re excited to supercharge our customers’ care management initiatives through this integration.”
As for what makes the companies in question ideal to lead such effort, ZeOmega’s answer begins from its industry-leading technology designed to ensure seamless population management. The company’s excellence in what it does can be understood once you consider that it has already been named Best in KLAS for Payer Care Management Solutions in 2023 and 2022.
Turning our attention towards HealthFeed, it makes a case on the back of its APIs, SDKs, widgets, plugins that customers can seamlessly include within their patient engagement infrastructure to increase the overall efficacy of their existing patient engagement investments. Till date, the company has created more than 2.13 member engagement journeys, achieving in the process an uptick worth 82% in member engagement levels.
“ZeOmega’s Member Engagement Navigator is a game-changer for automated omnichannel member engagement,” said Sai Ganesamoorthi, CEO of HealthFeed. “By combining these two best of breed solutions, ZeOmega can offer its customers a tool that will instantly improve member engagement and empower members to be more proactive about their care – a true win for all healthcare constituents.”